_______ is the dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes. a. Blogging b. Microblogging c. Sales promotion d. Narrowcasting e. Direct marketing

Related Questions

• Mary offers to buy Hal's desktop computer for $400. Hal sends Mary an e-mail of acceptance. The $400 is to be paid upon Hal's delivery of the computer. Which of the following properly classifies this contract? A. This is a bilateral, valid, executory contract. B. This is a bilateral, valid, executed contract. C. This is a unilateral, express, executory contract. D. This is a unilateral, implied-in-fact, executed contract.
• Dave, an HR Manager at GoPhone LLC, is responsible for performing the job analysis process in his organization. He is currently gathering, reviewing, and compiling job analysis data. Which of the following should typically be Dave's next step? A. Preparing for and introducing job analysis B. Conducting the job analysis C. Developing job descriptions and job specifications D. Planning the job analysis
• Viral marketing strategies have always been developed with the assumption that the company would communicate with potential customers directly.A. TrueB. False
• A limitation of using past performance as a basis for evaluating actual results is that: A. future conditions may differ from the past. B. any past undervaluation of profits is likely to persist. C. it tends to distort results when current and past conditions are similar. D. any changes in accounting treatment can skew performance evaluations.
• Henry & David Inc. is a law firm in the United States. Recently, a female employee of the firm filed a sexual harassment complaint against her supervisor. To maintain the firm's internal and external reputation, the CEO of the firm directed the HR manager to turn a deaf ear to the complaint and suppress any rumors related to it. However, Seth, an employee at the firm, discovered this and reported the actions of the CEO to the concerned authorities. In this scenario, Seth is a(n) ____.
• Service employees at the airlines' flight cancellation desks frequently encounter travelers who get emotional about canceled or delayed flights. The first thing these employees should do is to a. Listen to the customer. B. Contact a supervisor. C. Estimate the damage. D. Provide a fair solution. E. Resolve the problem quickly.
• Why do people invest in the stock market
• The government of the Republic of Senna enforces tariffs and quotas to limit imported goods, while exports are subsidized. By using these instruments, the government seeks to achieve a surplus in the balance of trade. Based on this information, which approach most influences the Republic of Senna’s approach to international trade? Multiple Choice product life-cycle theory new trade theory Heckscher-Ohlin theory theory of absolute advantage mercantilism
• Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process. To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate? A. controlled test marketsB. inventory trackingC. direct commercializationD. simulated test marketsE. standard test markets
• Economics tells marketers that consumers' decisions are shaped by the total _____ their products offer.