Viral marketing strategies have always been developed with the assumption that the company would communicate with potential customers directly.A. TrueB. False
Business · High School · Mon Jan 18 2021
Answered on
That statement is generally false.
Viral marketing strategies are often designed to encourage individuals to share information, content or messages with others within their social networks. While companies create the initial content or message, the goal is for it to spread organically through social sharing, rather than direct communication from the company to potential customers. The aim is for the content to be engaging, shareable and resonate with the audience, leading them to share it voluntarily among their network, thereby expanding the reach without direct company involvement in each instance of sharing.