When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in traditional category and industry terms. A. marketing myopia B. factor elimination C. category points of parity D. factor reduction

Related Questions

• A supermarket manager schedules the workers in the supermarket to ensure that enough cash register clerks are available at different times during the day to handle the expected demand from customers. This manager has engaged in which type of behavior? A. Relationship-oriented B. Consideration C. Initiating structure D. Empowerment E. Referent power
• Which of the following is a problem surrounding executive compensation? Select one: a. Little or no relationship seems to exist between the performance of an organization and the compensation paid to its senior executives. b. Most senior executives are exempted from the perquisites provided by an organization to its employees. c. Executive compensation in the United States is far lower than that paid to senior executives in other countries. d. Executive compensation only involves incentive pay, which is based on the years of service in an organization and commission from the clients brought to it.
• All of the following regarding the current ratio are true except: Multiple Choice Current ratio is calculated by dividing current assets by current liabilities. The current ratio helps to assess a company's ability to pay its debts in the near future. The current ratio does not affect a creditor's decision on whether to allow a company to buy on credit. The current ratio can affect a creditor's decision about whether to lend money to a company. The current ratio can reveal challenges in covering short-term obligations if it is less than 1.
• Henry & David Inc. is a law firm in the United States. Recently, a female employee of the firm filed a sexual harassment complaint against her supervisor. To maintain the firm's internal and external reputation, the CEO of the firm directed the HR manager to turn a deaf ear to the complaint and suppress any rumors related to it. However, Seth, an employee at the firm, discovered this and reported the actions of the CEO to the concerned authorities. In this scenario, Seth is a(n) ____.
• "Banks typically come under financial stress because of: a. the money multiplier effect. b. a widespread decline in the value of their assets. c. diversification of loan assets. d. risks associated with extraordinary economic gains."
• On January 1, bonds with a face value of $500,000, an interest rate of 8%, and a 10-year maturity were sold for $530,000. These bonds require semiannual interest payments on June 30 and December 31. The correct journal entry for the June 30 interest payment is as follows: Debit: Interest Expense $20,000 Credit: Cash $20,000 (To record the semiannual interest payment of 4% on the $500,000 face value of the bonds.)
• Which of the following choices correctly depicts activities that would be included in a manufacturer's value chain? Research and Development Marketing Distribution A. Yes Yes No B. Yes No Yes C. Yes Yes Yes D. No Yes No E. No Yes Yes
• Building restoration, inc. (bri), an enters into a contract to refurbish an old train depot for casual dining, inc., to open as an eat up restaurant.- If bri completes most of the work promised in the contract, its performance will be:________. a. damages for the uncompleted portion. b. nothing. c. reformation. d. specific performance
• I own 75 shares of stock in IBM. What type of business is IBM? a. Sole Proprietorship b. Partnership c. Nonprofit Corporation d. Corporation
• The total economic cost of producing a good or service is called the