When an ad agency is invited to present its ideas to a potential client with the hope of winning the account, the process is called agency ideation. True or False? O True False
Business · Middle School · Tue Nov 03 2020
Answered on
That statement is false.
The process you're describing, where an ad agency presents its ideas to a potential client in hopes of securing the account, is typically referred to as a "pitch" or a "pitching process" rather than agency ideation. Agency ideation typically involves the internal process within the agency where creative concepts and ideas are generated for various campaigns or projects.