Uillypad Toys is a manufacturer of educational t that can be used to introduce children to a number of foreign languages. Three months ago, the company produced a working prototype, and last month the company successfully aunched its new device on the commercial market. What should Lillypad's managers prepare for next? a. a prolonged period of uncontested succes b. a difficult struggle to move from invention to innovation toys for children Six months ago, the company's research and development division came up with an idea for a unique touchscreen device c. a sharp decline in demand for the product d. increased competition from imitators

Business · High School · Tue Nov 03 2020

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Answer:

B) a difficult struggle to move from invention to innovation toys for children

Explanation:

The four stages of a product's life cycle are:

  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

Currently, Uillypad's tablet is in the introduction stage and this is a stage where sales are slow, marketing efforts and expenses are great, and if everything goes right the product will enter the growth stage. During this stage the company must invest a lot of resources in convincing their target market into purchasing their product, generally early adopters are the first ones to do so, but more customers are needed.

It is always hard to introduce an invention and make people adopt it as an innovation and start gaining market share.

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