The chief executive of Norell, an agency that supplies businesses with temporary workers, realizes that the healthcare industry requires temporary workers as much as, if not more than, goods-oriented businesses. Which of the following stages of the buying process does this illustrate? A. Preparation of the salesperson's presentation B. Evaluation of alternatives C. Development of specifications D. Recognition of a need E. Evaluation of the results of sales calls
Business · High School · Mon Jan 18 2021
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This scenario illustrates:
D. Recognition of a need
The chief executive's realization that the healthcare industry requires temporary workers as much as, if not more than goods-oriented businesses reflects the recognition of a need. This stage involves identifying or realizing a gap or requirement within the market or industry, prompting the consideration of potential solutions or services to fulfill that need.