When a marketing researcher is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them, in concept, the researcher is considering them as: a. Two potentially similar populations. b. Two potentially different populations. c. Two potentially different markets. d. Two identical populations.
Business · High School · Mon Jan 18 2021
Answered on
When a marketing researcher aims to compare two groups of respondents to ascertain if statistically significant differences exist between them, conceptually the researcher considers them as:
b. Two potentially different populations.
The intent of such a comparison implies an exploration to identify potential disparities or differences between the two groups, implying they might have distinct characteristics or responses.