Read the description. A commercial implies that you will be happier and healthier if you wear a certain brand of cologne. What type of advertising persuasion is being used? identity advertising bandwagon appeal testimonial
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Answered on
The advertising persuasion technique being used in the description is a form of "testimonial." The commercial implies that if you wear a certain brand of cologne, you will be happier and healthier. This suggestion is likely based on the idea that someone who is already happy and healthy is endorsing or testifying to the positive effects of using the cologne. Testimonials often involve using the experiences or opinions of individuals to persuade others to believe in the benefits or effectiveness of a product or service.