how has advertising changed with the flood of goods?

 Advertising has evolved significantly with the flood of goods in the market, adapting to both the increase in volume and diversity of products available to consumers. Here's how advertising has changed:

1. Targeted Advertising: With more products in the market, companies have begun to use sophisticated data analysis to target their advertisements towards consumers who are most likely to be interested in their goods. This ensures that their advertising efforts are not wasted on a wide audience, many of whom may not be interested in their products.

2. Digital and Social Media Marketing: The rise of the internet and social media has shifted advertising from traditional media such as print, television, and radio to online platforms. Companies can now advertise to consumers as they browse the web, use social media, or watch videos online.

3. Content Creation and Engagement: Brands now often create content that may not even directly advertise their products but instead builds brand awareness and customer loyalty. This might include blogs, social media posts, videos, and other forms of content that engage consumers on a deeper level.

4. Consumer Empowerment: Consumers now have more power over what advertisements they see due to features like ad blockers, skip buttons on video ads, and the ability to unsubscribe from email marketing. This necessitates that advertisers create more appealing, engaging, and value-adding advertisements.

5. Globalization of Markets: With the flood of goods being offered on a global scale, advertising has crossed borders, and companies often create global campaigns that are then customized for local markets.

6. Sustainability and Social Responsibility: With the increase in consumer awareness around sustainability and corporate ethics, advertising often emphasizes a company's commitment to these values, sometimes directly responding to the flood of goods by promoting a brand's ethical production or environmental policies.