Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to begin right away implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear fashions. Gretchen soon realized that this activity was part of __________, directly related to marketing. a. a push-pull strategy b. press release development c. cause-related marketing d. sales promotions e. public relations

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