Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation.

Related Questions

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• Find x in this equation. Answer in the form of dollars and cents, such as $ 45.50 or $112.25. (1½ * $8.40) * 7 = x
• Arturo is a partner in a firm that specializes in producing vitamins and health food products. While the business is considered small by U.S. standards, he is attempting to persuade his partner to expand internationally. Arturo would list which of the following as an advantage of going global? A. Exporting can help sell excess inventory. B. Financing can easily be obtained to expand internationally. C. Marketing programs benefit from the cultural similarities in prospective markets. D. Selling your products in other markets reduces their life cycle, making them more attractive.
• Wendell interviews many middle-level managers and discovers that these individuals believe that external factors constrain managers' influence over outcomes. The mid-level managers have a(n) ________ view of management.A. traditional B. omniscient C. symbolic D. omnipotent
• Sarah has been working for a small sheet metal shop for a few weeks. Tom and Bill are the two supervisors that supervise activities in the shop. Both Tom and Bill give Sarah orders from time to time, and the two sometimes give her conflicting instructions about what she should do. Sarah doesn't want to make either Tom or Bill mad, but she is confused and frustrated by these conflicting assignments. This type of situation represents a violation of Fayol's ____________ principle. a. division of labor b. clarity of objective c. priority of assignment d. unity of command
• Real estate asset managers perform certain functions that would not be expected of asset managers who deal with stock and bond portfolios. Which of the following functions would you expect both asset managers in real estate as well as stocks/bonds to perform?A) find specific assets in which the owners/client can investB) monitor asset performanceC) negotiate the acquisition price of assetsD) oversee due diligence and closing
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• The company reports net accounts receivable of $154,000 on its December 31, 2017, balance sheet. The Allowance for Bad Debts has a credit balance of $17,000. What is the balance of Accounts Receivable before the allowance?
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• what would happen to the buying power of your investment after one year if your rate of return was 8% and the rate of inflation was 3%?