Ahmed's job at a communications company entails maintaining the relationship between the firm and the community. This includes engaging with local organizations to identify individuals who are unemployed and actively seeking employment, and assisting them by providing phone cards for their job search. In this scenario, Ahmed serves as a community liaison.

Ahmed's role as a community liaison at a communications company involves several key responsibilities that revolve around building and maintaining a positive relationship between the company and the local community. A community liaison acts as an intermediary, advocating for the community's needs within the organization and representing the company's interests to the public. In Ahmed's case, his tasks include actively engaging with local organizations to identify individuals who are unemployed and actively seeking employment. By providing these individuals with phone cards, he is assisting them in their job search, which not only helps the individuals to find employment but also fosters goodwill between the company and the community.

As a community liaison, Ahmed's responsibilities likely include:

1. Outreach: Connecting with local community organizations, leaders, and members to understand their needs and challenges. 2. Networking: Building a network of contacts in local businesses, non-profits, and governmental agencies. 3. Assistance: Providing resources, such as phone cards, to assist members of the community with finding employment, thereby improving their economic situation. 4. Communication: Effectively communicating the company's goals and services to the community, along with gathering feedback to bring back to the company. 5. Reporting: Keeping track of the interactions and outcomes of the community engagement efforts, and reporting back to the company.

Extra: The role of a community liaison is vital for companies that wish to build strong relationships within the communities they operate in. By engaging in social responsibility initiatives, companies can improve their reputation and acceptance within the community, which can in turn benefit their business. Social responsibility practices like the one Ahmed is involved with—assisting unemployed individuals—reflect positively on the company's brand and can lead to a loyal customer base.

For a school student, understanding the concept of a community liaison can be compared to a school ambassador or representative who helps new students feel welcome and informed about the school environment. Just as this representative would connect new students to resources to help them succeed, a community liaison like Ahmed connects community members to resources to improve their lives.

Furthermore, providing phone cards to help individuals in their job search is one example of a corporate social responsibility (CSR) initiative. CSR is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. By practicing CSR, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental. In the modern business world, CSR goes a long way in determining a company's success and is often an integral part of the business strategy.