A firm facing both strong cost pressures and pressures for local responsiveness should follow a __________ strategy. Multiple Choice: a) global standardization b) international c) localization d) transnational
Business · High School · Thu Feb 04 2021
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d) transnational
A firm that is experiencing significant cost pressures and also needs to be locally responsive should adopt a transnational strategy. This strategy aims to balance efficiency and standardization on the one hand with adaptation to local markets on the other. Companies that pursue a transnational strategy produce goods and services that can achieve cost competitiveness but are also flexible enough to adjust to local preferences and conditions.