You had two salespeople, Dennis and Kevin, presenting you with information on two models of laptop computers. The product that Dennis presented was superior to the product that Kevin presented. Kevin was a more likable communicator than Dennis. So, you chose to buy the product from Kevin, although Dennis's product was better. Which of the following caused this? a. Superficial message processing. b. b. b. Sleeper effect. c. Forewarningd. d. Thoughtful message processing

Business · College · Sun Jan 24 2021

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The situation described suggests that you chose to buy the product from Kevin despite Dennis presenting a superior product. This phenomenon can be attributed to:

a. Superficial message processing

Superficial message processing occurs when individuals rely on superficial or peripheral cues, such as likability or charisma of the communicator, rather than thoroughly evaluating the content or quality of the message or product. In this case, Kevin's likable communication style influenced your decision more than the actual superiority of the product presented by Dennis.

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