When Chad wrinkles his nose in disgust as his mother presents him with roasted cauliflower, he experiences an increasingly intense emotional aversion to the dish. Chad is likely experiencing the _____ effect.
Social Studies · High School · Thu Feb 04 2021
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Chad is likely experiencing the "conditioned taste aversion" effect. This psychological phenomenon occurs when an individual associates the taste of a particular food with an unpleasant or negative response. Even if the negative reaction is not directly caused by the food itself, the aversion can develop after just one instance of feeling unwell. In Chad's case, his reaction to roasted cauliflower is forming a powerful negative association, despite the dish not necessarily causing any physical discomfort.