What signifies the convergence of brick-and-mortar and virtual realms? Information on a store's website for its physical location, physical stores advertising in newsletters, the use of computers in-store, and physical stores that sell computers.

The convergence of brick-and-mortar and virtual realms is signified by a blend of traditional physical retail experiences with digital capabilities. This convergence is meant to create a seamless customer experience across different channels. Here are how the examples you provided relate to this concept:

1. Information on a store's website for its physical location: This is a sign of convergence because it connects the online presence of the store with its physical location. Customers can research products or services online and then visit the physical store to make a purchase or vice versa.

2. Physical stores advertising in newsletters: This type of advertising is a digital approach to drive traffic to a physical location. By sending out digital newsletters, a store can inform customers about new products, sales, or events happening in their physical stores.

3. The use of computers in-store: Utilizing technology within a brick-and-mortar location, such as computers or digital kiosks, enhances the in-store shopping experience. Customers can check inventory, look up product information, or even place orders for items that may not be available in-store at that moment.

4. Physical stores that sell computers: This is a basic example of the coexistence of physical and digital realms. A store selling computers is participating in the digital economy by providing the tools needed for customers to access online resources.

Extra: The concept of convergence between brick-and-mortar and virtual realms is part of what is often referred to as "omnichannel" retailing. This approach integrates various shopping channels (like in-store, online, and mobile) to provide customers with a consistent and fluid experience. Through omnichannel retailing, businesses aim to allow customers to shop whenever, however, and wherever they prefer, whether that's buying online and picking up in-store (BOPIS), browsing in-store but purchasing online, or using mobile apps to shop while on-the-go. A key component is the use of data analytics to understand customer behavior across all channels and tailor the shopping experience accordingly. This includes personalized marketing, targeted promotions, and enhanced customer service. The convergence reflects a shift in consumer behavior, as customers increasingly expect a blend of both physical and digital shopping experiences.