Tyler Young sells a diverse line of conveyor systems to small manufacturers. He has found that he is most successful when he uses the sales call to help the customer solve some problem using one of his products. Tyler probably relies on the ____ (A) missionary approach. (B) prepared presentation approach. (C) consultative selling approach. (D) selling formula approach.

Business · College · Mon Jan 18 2021

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Tyler Young's approach, where he uses the sales call to help the customer solve a problem using one of his products, aligns with the:

(C) Consultative selling approach.

The consultative selling approach involves understanding the customer's needs, issues or challenges and then providing solutions that address those specific needs. It's more about assisting the customer in finding the right solution rather than just presenting a product. This method typically leads to stronger customer relationships and increased sales success.

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