They don't purchase much but enjoy the recreation the outing offers. What type of shopping activity is this? The answer choices are: - Acquisitional shopping - Epistemic shopping - Experiential shopping - Impulsive shopping - Habitual shopping
Answered on
The type of shopping activity being described here is "Experiential shopping." This is when individuals go shopping not necessarily to make a purchase but to enjoy the experience itself. The outing can provide entertainment, leisure, and an opportunity to socialize, even if it doesn't always result in buying something.
Extra: Understanding different shopping activities:
- Acquisitional shopping: This is focused on a specific intent to purchase items that a shopper needs or wants. The main goal of this type of shopping is the transaction and acquisition of goods.
- Epistemic shopping: Involves shopping activities where the primary aim is to gain knowledge about products. Shoppers engage in this kind of shopping to learn about new trends or product offerings, often without the immediate intention to buy.
- Experiential shopping: As previously explained, this is more about the enjoyment of the shopping experience itself rather than the acquisition of items. Here, the atmosphere, emotions, and sensations during the shopping process are valued.
- Impulsive shopping: This type of shopping is characterized by spontaneous, unplanned purchases. It is often driven by emotions and the immediate appeal of the product, without much consideration of the need or long-term utility.
- Habitual shopping: Refers to routine buying behaviors where decisions are made out of habit, without much conscious thought or emotional involvement. People might buy the same brands or shop at the same stores simply due to familiarity and efficiency.