The process of segmenting a market and selecting specific segments as targets is the link between __________ and the organization's marketing program.
Business · High School · Thu Feb 04 2021
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The process of segmenting a market and selecting specific segments as targets is the link between the market opportunities and the organization's marketing program. Market segmentation involves understanding the diverse needs of different groups of consumers and identifying distinct market segments that might be served effectively with tailored products or services