_____ is the ability of an advertising medium to reach a precisely defined market. a. Projection efficiency b. Audience selectivity c. Target efficiency d. Target sensitivity
Business · High School · Mon Jan 18 2021
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b. Audience selectivity
Audience selectivity refers to the ability of an advertising medium to reach a precisely defined market or target audience. This means that the medium allows advertisers to focus their message on a specific group of people who are more likely to be interested in the product or service being advertised.