In which part of the cover letter does the applicant explain the purpose of the letter?
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In a cover letter, the applicant explains the purpose of the letter in the opening paragraph, also known as the introduction. This is where the applicant should capture the employer’s attention and immediately state the reason for writing: to express interest in a specific position or company. The opening should mention the job title and where the job listing was found, and it should clearly convey the applicant's enthusiasm for the opportunity.