In addition to other factors, knowing how customers arrive at their _______ is critical to developing successful pricing strategies. a. cultural attitudes about shoppingb. perceptions of valuec. social networkd. amounts of disposable income
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In addition to other factors, knowing how customers arrive at their:
b. perceptions of value
Understanding how customers perceive the value of a product or service is crucial in developing successful pricing strategies. This involves considering factors such as the benefits they associate with the product, their preferences, and the perceived worth of the offering in relation to its cost. Pricing strategies that align with customers' perceptions of value are more likely to be effective and appealing in the market.