If Keesha knows that her favorite brand of jeans is going on sale next week, what course of action will she most likely take today? buy one pair of the jeans buy a different brand of jeans buy two or more pairs of the jeans not buy any jeans

If Keesha knows that her favorite brand of jeans is going on sale next week, the most likely course of action she would take today is to not buy any jeans. This is because if she waits until the sale, she can purchase the jeans at a lower price, saving money. It would be economically rational for her to delay her purchase to take advantage of the upcoming discount.

Extra: When making decisions about purchases, especially when discounts or sales are involved, consumers often consider the concept of opportunity cost. Opportunity cost is the benefit that a person could have received, but gave up, to take another course of action. In this scenario, if Keesha were to buy the jeans today at full price, her opportunity cost would be the savings she could have had by waiting until the sale next week. Additionally, consumers often react to sales by buying in larger quantities (e.g., buying two or more pairs) to maximize the value they get from the discounted prices. However, this only occurs during the sale, not before it when full prices are still in effect.