General Motors determined that it would close down divisions that were in low-growth markets that had relatively low market shares. According to the BCG product portfolio analysis, GM was identifying divisions in the ________ category for closure.

Business · High School · Sun Jan 24 2021

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According to the BCG (Boston Consulting Group) product portfolio analysis, General Motors was identifying divisions in the "Dog" category for closure. The BCG matrix categorizes business units or products into four categories based on their market growth and market share: Stars, Cash Cows, Question Marks, and Dogs. Dogs are in low-growth markets and also have low market share, making them less profitable and often considered for divestiture.

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