Franklin is giving a speech at a medical convention. He understands that his audience cares deeply about saving lives. His audience believes that every cost should be considered when human lives are at stake. He is speaking to them about a new medical technology that can save lives. Which part of this description speaks of audience values?

The part of the description that speaks of audience values is when it mentions that Franklin's audience "cares deeply about saving lives" and that they believe "every cost should be considered when human lives are at stake." This part of the description explicitly reveals what the audience values the most, which in this case is the importance of human life and the willingness to bear any cost to save it.

Extra: Understanding your audience's values is crucial when communicating, especially in a professional setting such as a medical convention. Speakers such as Franklin can tailor their presentation to align with the audience's values to make their message more persuasive and impactful.

Audience values can dictate their perspectives, decision-making process, and even the way they perceive information. For example, an audience that values scientific rigor may expect detailed data and empirical evidence during a presentation, while an audience that values ethical considerations might be more focused on the moral implications of adopting new medical technology.

In the context of a medical convention, where the primary concern is often the well-being of patients, addressing the audience's commitment to saving lives and highlighting how the new medical technology aligns with this goal can forge a strong connection with them. This approach not only makes the information being shared more relevant but can also help to foster trust and credibility between the speaker and the audience.