Even though many sport events have low ratings, television companies want to broadcast them because they fill "dead time" on weekends and because they:______ A. Last longer than a normal half-hour or one-hour show. B. Bring family members together around the television. C. Appeal to children and other impressionable people. D. Attract an audience that sponsors want to reach.
Social Studies · High School · Mon Jan 18 2021
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D. Attract an audience that sponsors want to reach.
Television companies often want to broadcast sports events, even those with lower ratings, because they attract an audience that sponsors are interested in reaching. Sports events, especially popular ones, can draw a specific demographic that advertisers find valuable for their products or services. While the other options may have some merit, the primary reason for broadcasting sports events is often the appeal they have to advertisers and sponsors seeking to reach a targeted audience.