Designing research procedures that produce reliable marketing data means thatA) others using the same procedure will get almost identical resultsB) the procedure must give results that support the hypothesisC) the procedure must not give results that contradict other research studiesD) the procedure may give results that contradict other research studiesE) sampling must be done in a completely random manner

Business · College · Mon Jan 18 2021

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Designing research procedures that produce reliable marketing data means that:

A) Others using the same procedure will get almost identical results.

Reliable research procedures in marketing aim to yield consistent and replicable results when used by others. This consistency indicates the reliability of the methodology and enhances the confidence in the accuracy of the data obtained from the research.






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