Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of?
Social Studies · High School · Mon Jan 18 2021
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Clara had an unpleasant experience at a local restaurant during lunch. She returned to work and shared her experience with her coworkers, many of whom said they would never return to that restaurant. This is an example of word-of-mouth communication.
- Word-of-mouth communication is considered one of the most powerful forms of communication, especially in terms of its impact on people's opinions and behaviors. This is because people tend to trust the firsthand experiences and recommendations of friends, family, or colleagues more than they do advertisements or official sources. Negative word-of-mouth, like Clara's bad experience at the restaurant, can be particularly impactful because people often give more weight to negative information.