A supermarket displays featured items at the ends of aisles. These displays are called
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The displays of featured items at the ends of aisles in a supermarket are commonly referred to as "endcaps" or "end cap displays." These strategic locations are often used to promote and highlight specific products, seasonal items, promotions, or new releases to attract the attention of shoppers and encourage additional sales. The endcap displays are considered prime real estate within a store layout because they are visible to customers as they move through the aisles.